There are a few things we unequivocally love here at Lollar Pickups, and Tim Lerch’s tasty chops are pretty high on that list (authentic carnitas tacos a close second). Tim has been cutting killer demos for years, and it’s always a treat to hear his take on our pickups.
We recently asked Tim to record a whole bunch of new YouTube video demos highlighting some of our favorite pickup combinations and guitars, and the first couple have already hit the interwebs. Check them out!
Premier Guitar unveiled their 2012 Premier Gear Awards (check it out here), and we couldn’t be prouder that the only individual pickup chosen for this prestigious honor is our El Rayo humbucker! This recognition is especially sweet because the pickup isn’t based on any vintage designs, we set out to create something unique that players would love. Mission accomplished! And not only are we proud of our El Rayo being mentioned, we were blown away by the sheer number of builders and guitars mentioned that use our pickups for their wonderful instruments. We love working with all these amazing luthiers to bring their tone visions to life. Here’s a rundown of the instruments honored and what Lollar pickups they use: